JL;DR

Former Miss Israel, Noa Cochva, shares how creating content about Israel provided her with a renewed sense of purpose following her military service. In conversation with Eylon Levy, Cochva discusses the transition from her role in the military to becoming a content creator. She highlights the importance of using media to present a multifaceted view of Israel, beyond the often one-dimensional narratives prevalent in mainstream discourse. Cochva's efforts aim to foster a deeper understanding and appreciation of Israel's culture, diversity, and innovations through engaging storytelling and imagery.