JL;DR

In the wake of the traumatic events of October 7th, Israel faces challenges in managing its global communications strategy. In this insightful conversation, Eylon Levy interviews Tal Heinrich, a former spokeswoman for the Israeli Prime Minister’s Office, to delve into the dynamics of Israel's media strategy during the crisis. Heinrich discusses the chaotic environment in Israel's media room, the rapid shift in international narrative against Israel, and the perceived media double standards that fail to hold Hamas accountable. She emphasizes the importance of storytelling and media strategy in countering negative perceptions and shares her experiences and insights into what Israel needs to do to win the information war. The conversation also addresses broader themes such as the influence of US politics and the role of storytelling in shaping global opinions.