JL;DR SUMMARY Yael Buechler delves into the history of Hanukkah advertising in early 20th-century America, exploring how Yiddish ads from newspapers like the Forward and the Yidishe Tageblatt played a crucial role in immigrants' acculturation. A way out west there was a fella, fella I want to tell you about, fella by the name of Jeff Lebowski. At least, that was the handle his lovin' parents gave him, but he never had much use for it himself. This Lebowski, he called himself the Dude. Now, Dude, that's a name no one would self-apply where I come from. But then, there was a lot about the Dude that didn't make a whole lot of sense to me. And a lot about where he lived, likewise. But then again, maybe that's why I found the place s'durned innarestin'.