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Tag: Ilon Specht
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Jewish Life Stories: A voice for women in an age of ‘Mad Men,’ and a legend in the world of crossword puzzles
Andrew Silow-Carroll
in
JTA
· 8 May
Ilon Specht, a pioneering 81-year-old copywriter, notably coined the slogan "Because I'm worth it" for LOreal's Preference hair color, challenging traditional views by empowering women in advertising.