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Robert Kraft’s new Super Bowl ad about antisemitism already feels dated

JL;DR SUMMARY Robert Kraft's latest Super Bowl ad, produced by his Blue Square Alliance Against Antisemitism, presents an outdated depiction of antisemitism in schools. A way out west there was a fella, fella I want to tell you about, fella by the name of Jeff Lebowski. At least, that was the handle his lovin' parents gave him, but he never had much use for it himself. This Lebowski, he called himself the Dude. Now, Dude, that's a name no one would self-apply where I come from. But then, there was a lot about the Dude that didn't make a whole lot of sense to me. And a lot about where he lived, likewise. But then again, maybe that's why I found the place s'durned innarestin'.

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Tags

Jewish CommunityRobert KraftAdvertisingSuper BowlContemporary IssuesYouth RadicalizationSchool EnvironmentMedia CampaignsBlue Square Alliance

Places mentioned

Seattle, Washington, United States
"New England Patriots owner Robert Kraft will be taking on more than just the Seattle Seahawks on Sunday nights Super Bowl."
United States
"Enter the newest campaign, set in an American high school."
Jackson, Mississippi, United States
"(As in the case of the alleged Jackson synagogue arsonist, we know that radicalization can happen fast.)"

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Cairo Item ID 74513
Cairo Source ID 35
Retrieved 2026-02-04 05:31:05 UTC
Curated 2026-02-04 08:30:45 UTC