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Robert Kraft’s ‘Sticky Note’ Super Bowl ad lands as ‘combat antisemitism’ consensus shatters

JL;DR SUMMARY Robert Kraft's initiative to combat antisemitism through his Super Bowl ads faces backlash as the Jewish community debates the effectiveness of such campaigns. A way out west there was a fella, fella I want to tell you about, fella by the name of Jeff Lebowski. At least, that was the handle his lovin' parents gave him, but he never had much use for it himself. This Lebowski, he called himself the Dude. Now, Dude, that's a name no one would self-apply where I come from. But then, there was a lot about the Dude that didn't make a whole lot of sense to me. And a lot about where he lived, likewise. But then again, maybe that's why I found the place s'durned innarestin'.

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Tags

Jewish CommunityJewish IdentityRobert KraftCriticismAdvocacySuper BowlMedia PortrayalBlue Square AllianceGen Z Jews

Places mentioned

New York, United States
"the center-right commentator Bret Stephens said in a major State of World Jewry address on Sunday in New York."
Massachusetts, United States
"This year, Krafts New England Patriots are competing, too."
California, United States
"a Jewish mother of children who attend public school in California, wrote on Instagram."

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This item was indexed and curated by Cairo, JL;DR's web crawler.
Cairo Item ID 74746
Cairo Source ID 42
Retrieved 2026-02-06 18:00:17 UTC
Curated 2026-02-06 19:00:41 UTC