Honey sommeliers, similar to wine sommeliers, exist to help navigate the complex world of honey.

Jonathan Landes, inspired by his son's beekeeping endeavors in the US, started a small urban beekeeping company called Chevra Honey in Melbourne, Australia.

Ishai Zeldner's journey with bees began on a kibbutz in Israel over 40 years ago, leading him to establish Z Specialty Foods in California, specializing in gourmet honeys.