Eviatar Zerubavel explores the concept of how the ordinary and unremarkable aspects of life hold significant power in shaping our perceptions and reinforcing cultural norms, as discussed in his book Taken for Granted: The Remarkable Power of the Unremarkable.

Eviatar Zerubavel, a sociology professor at Rutgers University, delves into the significance of the ordinary in his book Taken for Granted: The Remarkable Power of the Unremarkable.