The Body Shop, known for its ethical stance and pioneering founder Anita Roddick, faces challenges in the ever-changing beauty industry, particularly after being sold to LOreal in 2006, which led to a decline in its reputation and values.

Helena Rubinstein, a pioneering Jewish female entrepreneur, transformed the beauty industry through her sheer entrepreneurial and marketing skills, amassing great wealth and cultural influence by establishing the Helena Rubinstein brand in numerous countries.

In a critical piece, author Elana Sztokman reflects on Naomi Wolf's trajectory from her groundbreaking feminist work in "The Beauty Myth" to her more recent writings on aging and beauty standards.