Manischewitz, known for its traditional Jewish products like sweet wine and Passover treats, has recently been showcasing a more irreverent and playful side on social media, including joking about unconventional kosher products like Hash Brownie Macaroons and now, the viral concept of "gefilte dogs."

Phyllis Koegel, the marketing director of the Orthodox Union's Kosher Division, plays a crucial role in persuading companies worldwide to obtain kosher certification, particularly the widely recognized OU symbol, benefiting products like Tootsie Rolls and Gatorade.