The article discusses the tradition of eating Nan E-Berenji (Rosewater-Poppyseed Cookies) by Persian Jews during Purim, a holiday that coincides closely with Norouz, the Persian New Year.

Nowruz, the Persian New Year celebrated by over 300 million people worldwide, including Iranian Americans, begins at the vernal equinox with rituals such as setting up a haft seen table with seven symbolic items.