JL;DR

Daily Podcasts Video Research

Tag: Rebranding

0 Culture Food

Jewish candy company Joyva cooks up a Brooklyn-inspired rebranding

Julia Gergely in JTA · 30 Oct

Joyva, a century-old kosher candy company established by Jewish immigrant Nathan Radutzky in 1907, is undergoing a significant rebranding to appeal to modern consumers while maintaining its legacy.

0 Culture

Sky’s the Limit

Cindy Scarr in Mishpacha · 8 Jul

El Al, the Israeli national carrier, underwent a rebranding in 2020 to cater to the frum (Orthodox Jewish) community after facing financial losses.

0 Food Culture

A fifth question this Passover: Why does that Manischewitz matzah box look so different?

JTA · 22 Apr

Manischewitz, the well-known kosher-for-Passover brand, has recently undergone a rebranding that includes new packaging and a playful design featuring cartoon figures.

0 Culture Communities

There’s a word missing from ‘book week’

Keren David in Jewish Chronicle · 29 Feb

The text discusses the renaming of London's overground trainlines with no Jewish references, critiques rebranding efforts like Haringey Council and financial advisers Aberdeen, and addresses the renaming of the 73-year-old Jewish Book Week to "Jewish Literary Foundation presents Book Week" aimed at showcasing cultural aspects beyond literature.

0 Culture Antisemitism

Jew Don't Belong

Bonjour Chai · 9 Feb

Amid rising anti-Semitism and controversial rebranding efforts by Jewish organizations, Avi and Phoebe discuss the role of marketing in Jewish identity and community relations.

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It's not just Swastika Lake — the U.S. is full of sites named for swastikas

Gall Sigler in Forward · 22 Jun 2023

The trend of renaming locations named after the swastika, a potent symbol of the Nazis, has been growing in recent years.

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'He Gets Us' ads are selling Jesus at the Super Bowl. Who is buying?

Mira Fox in Forward · 8 Feb 2023

The He Gets Us campaign, a nondenominational Christian campaign, is running two ads during the Super Bowl in an attempt to make Jesus relatable to modern-day Americans.